Marketing Operations & Creative Workflow Automation for Saks

Centralized asset management enabling enhanced content discoverability and increased content reuse

Credits: Original content published by our strategic partner Tenovos

Project Objective

The goal of the DAM was to centralize assets across the organization and automate critical aspects of Saks’ creative process. Their creative teams navigated challenges like rogue asset storage, fragmented and timely review processes, and lack of clarity surrounding asset permissions. These challenges curtailed the creative team’s productivity and made content reuse next to impossible.

Project Model

Sify Digital Asset Management Solution

Sify’s Uniqueness

Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.

Value for the client

Today with DAM, Saks has achieved centralized asset management, enabling enhanced content discoverability and increased content reuse. Leveraging workflow automation and integrations within the DAM, Saks streamlined their creative processes and instilled robust governance. These capabilities translated into seamless version control, simplified internal and external collaborations, and secure content sharing.

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