Creative asset distribution at scale for Peanuts

Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees

Credits: Original content published by our strategic partner Tenovos

Project Objective

Smart licensing has kept Peanuts top of mind for consumers around the world, but the scale of its licensing program was becoming challenging to manage. Folder-based navigation and content organization made it hard for licensees searching for the perfect character pose for their products to find what they needed. Ultimately, this lack of discoverability led the team to search for a new, modern digital asset management technology.

Project Model

Sify Digital Asset Management Solution

Sify’s Uniqueness

Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.

Value for the client

Today, the Peanuts creative IP is safely stored within the DAM, which is connected to a rights management platform to enable the distribution of creative assets to licensees around the world.

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