Centralizing and sharing creative assets for ONNIT

Triggering productivity boost with automated workflows and accelerated time to market with external content sharing

Credits: Original content published by our strategic partner Tenovos

Project Objective

ONNIT had an overwhelming amount of content that was used for everything from digital marketing to product labels. The company used more than 40 hard drives to store their digital assets, on top of a Google Drive system that didn’t follow a standard organizational structure. This led to a significant waste of time and resources recreating existing assets or looking for content and finding nothing, and constant flow of content-related requests from users.

Project Model

Sify Digital Asset Management Solution

Sify’s Uniqueness

Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.

Value for the client

Increased content searchability through centralization, productivity boost with automated workflows, accelerated time to market with external content sharing – all enabled by the most innovative, modern digital asset management platform built using compelling AWS services and products.

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