Centralizing and sharing creative assets for ONNIT
Triggering productivity boost with automated workflows and accelerated time to market with external content sharing
Credits: Original content published by our strategic partner Tenovos
Project Objective
ONNIT had an overwhelming amount of content that was used for everything from digital marketing to product labels. The company used more than 40 hard drives to store their digital assets, on top of a Google Drive system that didn’t follow a standard organizational structure. This led to a significant waste of time and resources recreating existing assets or looking for content and finding nothing, and constant flow of content-related requests from users.
Project Model
Sify Digital Asset Management Solution
Sify’s Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Increased content searchability through centralization, productivity boost with automated workflows, accelerated time to market with external content sharing – all enabled by the most innovative, modern digital asset management platform built using compelling AWS services and products.
Global marketing & design for Brown-Forman Corporation
Enabling Brown-Forman to manage the entire asset lifecycle – from content ideation and creation to distribution and performance measurement.
Credits: Original content published by our strategic partner Tenovos
Project Objective
Brown-Forman wanted to consolidate and streamline the process of making global content available to their wholesalers and retailers, but with that came a couple of big challenges. First, distributing brand-approved assets at scale was hard, and maintaining brand consistency was challenging. Secondly, it was nearly impossible to know exactly which creative assets were having the most impact on revenue.
Project Model
Sify Digital Asset Management Solution
Sify’s Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Ability to manage the entire asset lifecycle – from content ideation and creation to distribution and performance measurement – all from within one integrated DAM technology.
Creative asset distribution at scale for Peanuts
Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees
Credits: Original content published by our strategic partner Tenovos
Project Objective
Smart licensing has kept Peanuts top of mind for consumers around the world, but the scale of its licensing program was becoming challenging to manage. Folder-based navigation and content organization made it hard for licensees searching for the perfect character pose for their products to find what they needed. Ultimately, this lack of discoverability led the team to search for a new, modern digital asset management technology.
Project Model
Sify Digital Asset Management Solution
Sify’s Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Today, the Peanuts creative IP is safely stored within the DAM, which is connected to a rights management platform to enable the distribution of creative assets to licensees around the world.
Marketing Operations & Creative Workflow Automation for Saks
Centralized asset management enabling enhanced content discoverability and increased content reuse
Credits: Original content published by our strategic partner Tenovos
Project Objective
The goal of the DAM was to centralize assets across the organization and automate critical aspects of Saks’ creative process. Their creative teams navigated challenges like rogue asset storage, fragmented and timely review processes, and lack of clarity surrounding asset permissions. These challenges curtailed the creative team’s productivity and made content reuse next to impossible.
Project Model
Sify Digital Asset Management Solution
Sify’s Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Today with DAM, Saks has achieved centralized asset management, enabling enhanced content discoverability and increased content reuse. Leveraging workflow automation and integrations within the DAM, Saks streamlined their creative processes and instilled robust governance. These capabilities translated into seamless version control, simplified internal and external collaborations, and secure content sharing.
Digital transformation powered by Cloud@core
Premier life insurer embarks on Sify’s manage-services-led hybrid cloud transformation of legacy IT with zero downtime and 25% reduction in annual cost.
Project Objective
Implement integrated future-ready digital infrastructure on hyperscale cloud
Project Model
Fully services model (vis-à-vis existing capex + services model)
Sify’s Uniqueness
Integrated value proposition built on: Cloud-Adjacent DC, Hyperscale (AWS) partnership, Hybrid Cloud Management Platform, DRaaS, DC and Sify Cloud Interconnect, Security Services and Migration Services
Integrated Value and Outcome
Cloud@core products and services:
- All cloud-ready applications migrated to hyperscale (AWS)
- Legacy apps and infra in cloud-adjacent DC with near 0 latency
- DR at a different seismic zone with hybrid deployment of post cloud infra and DRaaS from cloud@core
- Hybrid security framework for both hosted & cloud footprint
- Full lifecycle responsibility through assessment, zero downtime migration & implementation within a record timeline
- Hybrid cloud management platform for management of the Hosted Private and AWS Cloud footprint
Value for client
25% reduction in yearly cost, return on investments, agile digital-ready infrastructure, end-to-end ownership by one partner, no conflict of interest with application partners.
Digitalizing world’s most widely distributed network
Managed-services-led opex model secures lower TCO for government-operated postal network connecting 30,000+ locations
The world’s most widely distributed network uses managed-services-led model to secure lower TCO while connecting 30,000+ locations in digitalization effort
Project Objective
To connect 30,000+ branches in India as part of its digital initiative.
Project Model
Managed-Services-led opex model
Sify’s Uniqueness
Integrated value of skills – NI, Project Management, NOC & Managed Services, Security Services and Network Infrastructure Services
Integrated Value and Outcome
Sify’s solution comprising multiple service providers & media enabled it to provide a country-wide network covering 30,000+ locations. Sify’s solution demonstrated a combined value of integration, managed services and infrastructure solution richness.
Value for client
Sify was able to roll-out the network integration & connectivity project in 18 months and connected all locations, thereby fulfilling the customer’s digital transformation needs.
Enhancing digital footprint through hybrid, agile cloud
Modernized 80% of the business applications of retail giant with zero service disruption across 600+ retails outlets
Project Objective
Demerge the IT environment from the parent group company IT and set-up a new hybrid IT to run the retail application to support 620 supermarkets, 22 hypermarkets, 11 warehouse and 10 branches.
Project Model
Opex | Consumption Model
Sify’s Uniqueness
Integrated value proposition: Sify successfully leveraged hybrid IT offering – AWS, Colocation, DR, Managed Network and Security to demerge the IT environment from the parent group company.
Integrated Value and Outcome
cloud@core products and services
- Migration of existing IT infrastructure components with minimum services disruption
- Hybrid IT – Leveraged AWS to run 80% of the Retail application and 20% of the legacy application on Sify Colocation Services
- Leveraged Sify Managed Connectivity Services to Interconnect DC , DR data replication and branch application access.
- Managing datacenter, Disaster Recovery services , Network Services and security using Sify Managed Services Platform
- Strong Project Management to complete the project on a time and within the budgeted cost.
Value for client
A single IT Managed Services partner to carve out the application from the parent company and host it on a hybrid IT & manage IT services across Cloud, Colocation, Disaster Recovery, Network and Security.
Flexible engagement model improves revenue
India’s largest power utility company scales its billing application to 25+ million consumers on Sify’s CloudInfinit solution
Project Objective
Implement a future-ready unified billing application on cloud for metering, billing and collection Services for over 25 million consumers
Project Model
Outcome-based model (vis-à-vis existing capex + services model)
Sify’s Uniqueness
Integrated value proposition built on private cloud, end-to-end connectivity, network security, back-up and disaster recovery from different seismic zone.
Integrated Value and Outcome
cloud@coreTM products and services:
- Web-based billing application moved to cloud – Provisioning and management of private cloud with HA and DR to host centralized billing system
- Built Backup and DR platform in compliance with regulatory policies applicable for electricity billing data
- DC and DR in different seismic zone
- Provided charge per bill/ transaction basis billing system
- Sify executed the project through assessment and implementation services within stipulated timelines.
Value for client
- Reduction in meter-to-cash cycle time, outstanding dues resulting in increased cash flow
- Improvement in revenue and reduction in AT&C loss
- Accurate consumer information on usage and payment trends and patterns
- Improved operation efficiency and customer satisfaction
Transforming one of the largest stock exchange networks
Providing a highly reliable and scalable network solution to expand trading volumes and geographic reach
Network transformation and transitioning of the world’s second-largest stock exchange to scale geographic reach, improve reliability and lower operational cost
Project Objective
To transform and transition the exchange’s existing network, set up a shared NOC & SOC, and expand the exchange’s footprint to acquire more members in India.
Project Model
Managed-Services-led model
Sify’s Uniqueness
Integrated value of skills – Network Integrator, NOC & Managed Services, Network Transformation Services including design, optimization and transitioning of the network.
Integrated Value and Outcome
Integrated play of network Managed Services provider , network integrator & skillsets to run NOC operations for such mission-critical networks.
Value for client
Provided the exchange a predicable model to scale operations over multiple cities from a limited presence using network and Edge assets. This has helped significant growth in member acquisition and lowering the cost of operations for existing members.
Enabling highly effective oncology patient-care
Full-services model enabling 1.75 lacs+ radiation treatment plans prepared on 100% available high-performance cloud platform
Project Objective
Enabling medical Information and treatment application on private cloud.
Project Model
Fully Services Model
Sify’s Uniqueness
Integrated value proposition built on: Private Cloud + Network Services + Managed Services
Integrated Value and Outcome
With the Cloud@core portfolio, Sify dramatically increased the availability of the expensive linear accelerator machines used to administer radiation to cancer patients. This has led to transformational changes in the treatment of cancer patients.
Value for client
- 1.75 lacs+ radiation treatment plans prepared on 100% available high-performance cloud platform
- Decoupled the Patient Oncology Information System from on-premise colocation with linear accelerators
- Patient can choose to go to any of the networked hospitals.
- Experts can remotely access the just-in-time patient condition and swiftly program the system to administer the most appropriate radiation treatment.
- The time to create the radiation plan has been reduced dramatically by pooling of compute resources on the cloud.
- Patient records are permanently archived.
- Streamlined operations with remote change management
