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How are we enabling brands to tell compelling stories at scale? Explore our modern AI/ML DAM platform
Evaluating SD-WAN technology: Is it the right choice for your enterprise?
SD-WAN presents several advantages for businesses. Among the principal benefits is enhanced agility, enabling enterprises to efficiently create and manage virtual networks. This facilitates the scaling of networks as required, resulting in superior security and performance.
DAM Insights Your Entire Organization Will Actually Use
Your DAM can feel like an overwhelming tool to report on. Everyone wants something different from it. Learn more.
Transform your DAM from an archive into a publishing powerhouse
Let’s face it—traditional DAM software isn’t built with the needs of today’s modern marketing teams in mind.
Five factors to consider before picking an MPLS service provider
How to improve your team’s velocity by tracking and measuring lead time?
Digital transformation has turned every organization into a software company, regardless of the industry they are part of. Companies are required to react faster to changing customer needs but on the other hand, deliver stable services to their customers.
Reimagine your digital transformation with infusion of automation across multi-cloud and hybrid IT
The IT landscape is accelerating at an unprecedented rate powered by AI and cloud infrastructure. Businesses across industries are exploring the potential of hybrid IT in their digital transformation journey. Today, agility, resiliency and security are of paramount importance to businesses, as they continuously focus on innovation, scalability, operational efficiency, and growth.
By leveraging automation through AI/ML across hybrid cloud solutions, business leaders unlock a range of benefits, including embracing an automated agile, scalable, and secure platform while maintaining a cost-competitive edge amidst the changing market dynamics. Ultimately, all of this enables businesses to maximize the value of their investments, drive sustainable growth, faster go-to-market and shorter time to adapt.
However, before enterprises set out to build the right hybrid cloud ecosystem, business leaders need to address some critical key points following below:
- App stratification to adopt multi-cloud and hybrid IT
- Building the right architecture to adopt multi cloud and enabling hybrid IT
- Seamless migration milestone mapping to meet business objectives
- Visibility for right planning and productivity
- Unified platform driving cost savings, operational efficiency, and cloud governance
Understanding these key factors has a profound impact on maximizing the benefits that hybrid IT offers. Now, let’s look at the fundamentals of hybrid IT, its challenges, and how AI/ML helps in mitigating these challenges.
What constitutes Hybrid IT and makes it advantageous?
Hybrid IT refers to an IT infrastructure environment that combines elements of traditional on-premises or in-house data centers with cloud-based solutions. Hybrid cloud combines both public clouds as well as managed private clouds. It brings together the best of both worlds, allowing organizations to leverage the scalability and cost-efficiency of the public cloud for their elastic workloads and managed private cloud for fixed and regulated workloads.
Challenges while adopting multi-cloud and hybrid IT
While it has a lot to offer, hybrid IT infrastructure comes with its own set of challenges. Security & data protection, regulatory compliance, cloud sprawl, performance management, vendor lock-in, network complexity, and cost management are among the few challenges enterprises faces while adopting multi-cloud and enabling hybrid It. Let’s look at the two major challenges-
- Data Governance: As organizations navigate the complexities of managing data across both public and private cloud environments, ensuring data security and compliance becomes both difficult and paramount.
- Integration and Management: The technical challenges of integrating and managing diverse cloud platforms and technologies can be daunting. Ensuring seamless workload allocation, optimizing resource usage, and overcoming challenges in managing and analyzing large data sets for business intelligence is essential.
Mitigation plan for the challenges above
Analyzing your existing cloud infrastructure to transform it into a future-ready state that aligns with your organization’s strategic business objectives is the first step in your cloud journey. It will help you identify and address the real-time challenges while adopting multi/hybrid cloud. These challenges can be mitigated with the help of emerging technologies like Artificial Intelligence and Machine learning.
The infusion of AI and machine learning technologies takes hybrid cloud management to the next level. By creating a multiplier effect, the combination accelerates transformation with result-driven capabilities, such as intelligent automation, predictive and proactive analytics, and enhanced data processing. It enables enterprises to extract valuable insights from massive amounts of data and empower them to make data-driven decisions.
AI/ML can also optimize the management and utilization of hybrid cloud resources by dynamically allocating workloads, optimizing resource allocation, and ensuring efficient performance across environments, including predicting and automating recovery from failures. It also enables advanced security and compliance to identify and mitigate potential threats in real-time, detect anomalies and patterns, and proactively address security risks.
Enterprises can leverage AI/ML to make real-time decisions while running modern applications and derive insights across velocity of omnichannel data. An AI/ML enabled centrally managed platform on the cloud and edge locations can seamlessly sync data pipelines with multiple connectors from applications, APIs, and databases to data warehouses/lakes and back. This enables intelligent decision making with AI predictions from operations data at the edge. Also, it empowers customers with necessary architectural guidance and design.
Impact of AI/ML on FinOps
AI/ML-enriched hybrid cloud environments have a significant impact on FinOps by increasing overall productivity with substantial cost savings. AI/ML algorithms can be utilized to effectively manage and orchestrate several instances, virtual machines (VMs), containers, and legacy infrastructure components. Furthermore, natural language processing (NLP) and generative AI can be leveraged for hybrid cloud transformation, code debugging, and user experience (UX) improvement.
For instance, enterprises can identify customer segmentation by blending ML and existing techniques to deepen product expertise and marketing effectiveness. This directly drives down acquisition costs and increases retention rates.
It is important for enterprises to focus on resiliency and building security solutions
around data in rest and transit, while architecting the low-level design.
The resulting automation and decisive business intelligence helps to optimize resource allocation and cost management in the backend while enabling businesses to proactively address potential issues. AI/ML in hybrid cloud environments also influences customer focused business operations by unlocking enhanced customer experiences, improving response times, and driving higher customer satisfaction (CSAT) scores. By performing sentiment analysis, businesses can spot and prevent issues with the product experiences. This, in turn, positively impacts key performance indicators, turns reviews into actionable insights, and contributes to the organization’s success.
Sify’s Cloud Anywhere: Enhancing operational efficiency
With the changing business needs and market dynamics, enterprises must start investing in the right tools, technology, and partner that can assist them with change management, cost & risk management, and eliminating other challenges. Sify empowers organizations to navigate the complexities of multi cloud and hybrid IT environments with confidence. Our AI/ML-enabled hybrid cloud solutions provide a reliable foundation for successful digital transformation initiatives.
Sify’s Cloud Infinit is a next generation enterprise grade cloud infrastructure and managed services offering with highly available architecture and automation-led intelligent operations, empowers enterprises with business resiliency on a larger scale and minimum investment.
Here are a few strengths of Sify Cloud Anywhere:
- Unified dashboards
- Unified monitoring
- Multi-skilled support
- Integrated delivery framework
- Cloud connect with low latency
- Expertise in DC, Network, and Managed services
- Services for infrastructure assessment and consultation
Sify FinOps to fulfil cloud promise
Through its comprehensive FinOps capabilities, Sify offers industry-leading AI/ML-driven cloud management platforms and solutions that give organizations unified visibility into their cloud infrastructure. With Sify’s expertise and AI/ML-driven solutions, organizations can confidently navigate their cloud transformation, optimize costs, and streamline their operations for maximum effectiveness and success. Here’s how Sify AI/ML enabled cloud platform delivers-
- Cost Governance:
- Rightsizing of cloud resources by simplifying analytics on overall utilization, trending, and resource & capacity planning
- Enables multi-cloud coverage for enhanced cost optimization
- Financial domains for project management, budget control and chargeback enablement
- Real-time ML based observability:
- Real-time cloud waste analysis, smart startup & shutdown scheduler recommendations
- Anomaly detection to identify problems now than later
- Real-time observability of cost and performance metrics
Conclusion : Changing the game with AI/ML infused hybrid clouds
Automation holds significant potential at every stage of an organization’s cloud journey. Whether they are taking the first step towards cloud adoption, seeking to reduce bill shocks and manage multiple cloud ecosystems efficiently, or aiming to modernize legacy applications, AI/ML has a lot to offer. Reimaging your digital transformation with automation across multi cloud and hybrid IT requires a holistic approach. It involves tech adoption, process reengineering, and a cultural shift with the organization. By embracing automation, enterprises can unlock new levels of efficiency, scalability, and innovation while mitigating risks associated with modern IT landscape.
Sify provides a range of customizable solutions to cater to businesses of all sizes, whether they are embarking on comprehensive IT transformation initiatives, focused application migrations, infrastructure modernization projects, or adopting the lifts-and-shifts land-and-expand approach. With its diverse portfolio, Sify ensures that organizations can find tailored solutions that align with their specific needs and objectives, regardless of their scale or scope of transformation.
To learn more about Sify Hybrid and Multi- Cloud Services, visit here!
DAM Features for Effective Video Asset Management
Searching for the right digital asset management system (DAM) for video can feel like stumbling around in the dark. The time spent gathering requirements, researching applications, and reaching out to platforms can leave you more confused than before you began.
The Definitive Guide to DAM Adoption
Credits: Published by our strategic partner Tenovos.
If you’re launching a digital asset management system (DAM), you know that technology isn’t your only challenge—sometimes people are. You can have the best DAM in the industry and processes to match, but if your users don’t adhere to naming conventions or don’t categorize assets correctly, the project can devolve into a DAM quagmire. So, how do you get all the users of your DAM—from designers and partners to agencies and entire teams—to come along on your DAM adventure from the start? Your journey will involve mapping out your terrain, building your guild of allies, consulting your DAM wizards, and choosing the path to your DAM legacy.
This article will be your definitive guide to DAM adoption from the beginning. We’ll explain the process of getting users involved in selecting and rolling out your DAM, as well as the strategies you can use to ensure widespread adoption and ongoing equilibrium.
If you already have a DAM, the steps below are perfect for rethinking your adoption strategy. It’s easy for users to fall off the adoption wagon, so your strategies should be evolving to keep up. You’ll determine where to improve your engagement with your users, strengthen your desired norms, and encourage better user behaviors. From mapping out your DAM journey to setting yourself up for a legacy of success—let’s talk about how to achieve optimal DAM adoption.
1. Map out the terrain—user influence and resistance
The (not so secret) secret to DAM adoption is identifying and engaging your stakeholders early in the process. For those without a DAM (or replacing your existing DAM), it means prioritizing the needs of those who will use the DAM inside and outside your organization.
Start with a stakeholder mapping exercise—sit down and brainstorm everyone who will be using your DAM or involved in the success of implementing it. Write each name on a sticky note—from the illustrators uploading new assets, to the IT manager who will deal with support tickets. Then sort those stakeholders into quadrants:
This exercise will help you determine which stakeholders should focus your energy and support on throughout the DAM adoption process.
It’s also important to conduct resistance planning. To manage resistance, you should brainstorm all the potential reasons your stakeholders might resist your new DAM—make a thoughtful, comprehensive list. Executives may lack awareness of why a change is needed. Creative teams may fear the unknown that comes along with this change. IT may resist because they anticipate a lack of support once the DAM is implemented. In this stage, you should consider your users’ concerns carefully, making note of potential blockages will help you gather their feedback and develop a communications plan that effectively addresses their concerns.
For organizations that have already implemented their DAM, it’s never too late to map your stakeholders and consider their needs. Resistance can happen at any point in the journey. Investigate how your DAM is performing with a survey, DAM usage data, or user interviews at regular intervals. You may not be able to implement a new system, but it’s never too late to revisit your users’ needs and consider why they may be resisting your processes.
2. Build your guild—recruit your DAMbassadors
After you’ve determined which users have the most influence and interest in your DAM, you should identify who among them could be your allies. Who is likely to adopt new norms quickly? Who can assist you and offer insight into team morale? Who is most invested in the DAM planning process and its success?
Determine who among your internal (and even external partners) would be willing to offer ongoing feedback and engage with the DAM process. These are your DAMbassadors and they will help you disseminate information, encourage excitement in your engagement campaigns, and uphold the norms and processes you’ll put in place.
Recruiting them could be as easy as taking the ‘high interest/high influence’ users from your stakeholder mapping and asking if they’d be interested in taking on an advisory role. It could be for a limited time as the DAM is selected and implemented, or if your DAM is already in place, you could ask them to give feedback on an ad hoc basis. Consider incentivizing this role—people are more likely to feel appreciated if they gain something from their insights. Bonus points if some of your champions are executive-level leaders—their buy-in will be important to secure budget and support across the organization.
Learn pro-tips on Maximizing your Content Value
3. Consult your wizards—plan your processes and collect feedback
It’s never too early to start thinking about governance, or how your DAM will be managed. As a part of governance, you must define processes related to users, assets, metadata, and uploads.
You will need to answer questions like:
- Will assets be uploaded manually through the DAM, via an integration, or both?
- Are you managing web assets? Video assets? Something else? How does that change your DAM needs?
- What are your file naming conventions? And where are these documented, and how are they communicated and enforced?
- Which users/groups will be permitted to edit metadata?
- Who will be responsible for archiving and expiring files?
- Who will provide DAM access to external users? Who will be responsible for training them?
- What are the different levels of access/permissions for different users and groups? How will access change if the users are external agencies, vendors, or retail partners?
Building and documenting these norms early on allows you to run them by your DAMbassadors and important stakeholders to ensure you’re considering complex user or asset challenges that may come up when choosing, implementing, or managing your DAM.
And remember that feedback shouldn’t stop at the planning stage or after you’ve implemented your DAM—continue seeking ongoing feedback from your internal stakeholders and external DAM users. Nothing halts adoption more than users feeling like their feedback and suggestions don’t matter. Consider how you can collect feedback throughout the DAM process and follow up if user feedback influenced a decision—this builds their trust.
4. Pick your path—select the best DAM for your needs
Once you’ve determined your DAMbassadors, your unique governance idiosyncrasies, and sought the feedback of your internal and external users, you’ll be ready to select your DAM.
Picking the right DAM can often feel endlessly complicated—the time spent gathering requirements, researching applications, and reaching out to platforms can leave you feeling exhausted by the options. Narrow your focus on the top features that your organization cannot function without—based on your stakeholder feedback, of course. If you’ve done Steps 1-3 thoroughly, your organization’s ideal DAM should check off all your most important boxes.
If you’ve made your case to your executive-level leadership, done your research, and considered user feedback, your choice of DAM should set you up for the ideal user adoption scenario.
5. The rallying cry—develop and execute a communications plan
Communication plans can make or break DAM implementation. A clear comms plan will ensure everyone knows how the DAM will help them achieve their goals (i.e. what they can expect from the DAM) and how they’re involved in the implementation and management of the DAM (i.e. what’s expected of users). Use face-to-face meetings, town halls, forums, and Q&A sessions to communicate with stakeholders.
The key message is simple: If the DAM works as intended and users adopt it as directed, everyone’s lives become easier. This plan defines the philosophy of the DAM, how it will be used, and how success will be measured for all users. It should include a timeline for implementation and onboarding and where users can go for ongoing DAM best practices, support, and training. You may choose to include how your organization plans to work with the DAM vendor and how the transition from the current asset system to the DAM will take place. The more clear and thoughtful your comms plan is, the more likely you’ll be to reduce friction post-launch and improve adoption.
6. Create a legacy—make onboarding and ongoing training impossible to ignore
Your DAM adventure has begun. It’s filled to the brim with users accessing your DAM for many reasons—approval workflows, sharing assets, archiving past campaigns. How do you manage to keep all those users following your carefully curated governance rules and norms? You create onboarding and training tools that are tailored-made to teach. Here are 3 DAM onboarding and training ideas to keep your journey of asset management smooth:
- Launch a frequently asked questions (FAQ) video series in your DAM
Take a page out of Webflow University’s book and make a library of quick videos to onboard users, answer common questions, and reiterate helpful governance norms. Host your FAQ library in your DAM and link its location to the dashboard of every user. Each video can be casual and even funny—the point is to make learning and relearning DAM conventions accessible and impossible to ignore. - Create a DAM help desk
Sometimes users don’t know where to get their questions answered. Creating a DAM help desk, either in person or virtually, gives them a predetermined window to come to you with questions and feedback on the DAM. Have your DAM managers, IT staff, or DAMbassadors cycle through ‘office hours’—they can be on standby until a user reaches out with a question. This also works great asynchronously as a Slack or Teams channel. - Build a governance document
Remember the governance planning you did in Step 3? Consider creating a governance resource that users can refer back to. Create an artfully designed landing page—an internal search engine that points people to common solutions to their problems. Give clear guidance on how to use common metadata terms, manage metadata, and upload assets. Include anything else that users may forget or make mistakes from time to time.
You may notice that this resource and your video FAQ library will have some overlap—it’s important to have resources available in multiple formats and places. The more accessible, interesting, and valuable this information is, the more likely your users are to adopt it.
Your DAM adoption journey begins with a single step
User adoption is the single defining characteristic of a successful DAM implementation. Are your users accessing the DAM as intended? Is it working for them as intended? In your DAM adventure, user adoption is an ongoing process—a never-ending story. But, if you can map out your desired digital asset system, bring along the right users to see it through, plan and communicate your processes, and keep people engaged—widespread adoption is possible.
For organizations with entrenched DAMs (and tired DAM managers), it’s never too late to address user adoption. There’s always the opportunity to seek feedback on how to improve your DAM processes, make training easier to access, or develop a comms plan that revitalizes users’ desire to make the DAM better.
After all, a journey of a thousand miles begins with a single step. Your adventure awaits.
Want to know what types of data your DAM should be providing? Reach us at marketing@sifycorp.com
Written by Michael Waldron, CMO, Tenovos
Rise with SAP… (But how?)
– An article by Prashant Pimpalekar, covered by Enterprise World
SAP has ramped up a bulk of its resources, innovations and R&D investments to transition SAP Business Suite/ERP customers (i.e. on SAP ECC6.0) to SAP S/4 HANA on Cloud. The campaign it launched worldwide (“Rise with SAP”) has been well-received by its customers and prospects.
While SAP has provided multiple choices for the said transition, it has created some confusion in customers’ minds. Rise with SAP but how? Which way to go? What is the best option suited for my organization?
Instead of directly telling the options available under Rise with SAP (deployment models for S/4 HANA Cloud), this article takes a customer-centric view and provides multiple scenarios of SAP customers/prospects and recommendations for the best-fit possible.
- Yours is a startup raring to go. You want an ERP software which will provide a rich functionality of all the key business processes (right from procure to pay, order to cash, record to report, hire to retire etc.) seamlessly integrated, can accommodate the scorching business growth, would be Cloud-based (and so scalable) with subscription-based pricing giving SLA-bound performance with lowest possible TCO (Total Cost of Ownership). And all this in record time, ready to run! In this case, SAP S/4 HANA Cloud (Public Edition) could be the best option.
- Or, you head a lean organization with SAP ERP ECC6.0 implemented (or you could be on a lower version of S/4 HANA, say 1503, on-premise), say, 6 to 8 years ago. In that long period, your SAP system has been customized on many instances to meet the business requirements on an ad-hoc basis. Due to various reasons, master data quality has not been up to the mark. Customizations done years ago seem to be no more relevant in the changed business scenario of today. Overall, the SAP deployment satisfaction index is not high. Given a chance, you would like to discard the chaotic system and start afresh on a blank slate. But while doing it, you don’t want to lose the rich functionality of integrated and reliable business processes and the comfort of SAP users. Keeping in tune with the changing times, you want to avail the elasticity of Cloud, want to see greenfield Implementation of SAP S/4 HANA in record time with a competitive budget. In this case, SAP S/4 HANA (Public Edition) could be the best option.
- Or, yours is a big organization with SAP ERP ECC6.0 implemented, say, more than a decade ago. Most of the key business processes have been mapped and are being used across many plants, branches spread across the country (or even across many nations). Mirroring the business, the business processes are complex and due customization has been done to cater to local/country-specific requirements. You have maintained relatively high data hygiene in the SAP system and the SAP deployment satisfaction index is pretty good. You can’t afford to lose all that and so can’t think of any greenfield implementation. Your organization also puts much more emphasis on security and so want to go for single-tenant tenancy on Cloud. In that case, Brownfield migration to SAP S/4 HANA Cloud (Private edition with Hyperscaler) could be the best solution. The SAP system/servers could be hosted on one of the hyper-scalers like AWS, MS-Azure or GCP (Google Cloud Platform).
*Brownfield migration- Here you are getting SAP master data, transactions, configured business processes, RICEF objects, balances from SAP ECC6.0 into S/4 HANA (whichever is the target version). No need to create them from scratch (or upload them via batch programs). It also gives you an opportunity to configure new business processes, rectify some old processes, add any enhancements etc. if you perceive a need.
- Or you are a CXO of a very large organization using SAP ERP ECC6.0 say, since more than a decade. Most of the key business processes have been mapped and are being used across many plants, branches spread across the country (or even across many nations). Mirroring the business, the business processes are fairly complex and due customization has been done to cater to local/country-specific requirements. You have maintained relatively high data hygiene in the SAP system and the SAP deployment satisfaction index is pretty good. You can’t afford to lose all that and so can’t think of any greenfield implementation. Besides, your organization works in a highly regulated environment (federal/state/local regulations) like life Sciences / Utility / BFSI putting heavy emphasis on various compliances. So besides opting for single-tenant tenancy on Cloud, you also want the SAP system/servers residing on a designated private data center (like HP, Dell, Lenovo). In that case, Brownfield migration to SAP S/4 HANA Cloud (Private edition – Customer data center) could be the best solution.
Following table captures the essence of above explanation along with some important data points (which could not be covered earlier) which should assist in your decision-making process of S/4 HANA migration.
RISE with SAP Deployment Models for S/4 HANA Cloud –
| Public Edition | Private Edition Hyperscaler | Private Edition Customer Data Center | |
|---|---|---|---|
| Business driver | Ready to run | Tailored to fit | Data sovereignty/residency, performance, security, portability |
| Service offering | SaaS (SAP) | IaaS & PaaS (SAP) | IaaS (HP/Dell/Lenovo) & PaaS (SAP) |
| Migration type | Greenfield only | Greenfield or Brownfield | Greenfield or Brownfield |
| Licensing model | Subscription- Cloud ERP | Subscription- Cloud ERP | Subscription- Cloud ERP |
| SAP SLA % | 99.7% | 99.7% | 99.7% |
| Tenancy | Multi-tenant | Single-tenant | Single-tenant |
| Max scale up RAM | 6 TB | 24 TB | 24 TB (with HP), 12 TB (with Lenovo), 6 TB (with Dell) |
| IaaS data center location | SAP’s choice | Choice of public cloud data centers | IaaS (with customer data center choice) |
| Infrastructure host | AWS, Azure, GCP, SAP | AWS, Azure, GCP | HP, Dell, Lenovo |
| Cloud deployment | Public cloud | Public cloud | Private cloud |
| Data management and storage | Shared | Shared | Dedicated |
| Customization | No | Yes | Yes |
| SAP source code changes | No source code changes No IMG access | Yes | Yes |
| Upgrade flexibility | No (Compulsory 2 upgrades/releases every year) | Yes (customers can choose when to upgrade) | Yes (customers can choose when to upgrade) |
| Integration with SAP PO (Process Orchestration) | Not possible | Yes | Yes |
Conclusion –
Scenarios explained above need to be taken with a pinch of salt. It is highly possible that even a large organization may discard their current SAP system and may go for greenfield implementation, or a unicorn startup may go for Private edition (Hyperscaler). It all depends on N parameters (some of which are discussed above), budget, timeline expectations etc. So, while there is no one-size-fits-all nor is any solution right or wrong, this article should assist the CXOs in deciding which way to go for SAP S/4 HANA migration.
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