Enabling Brown-Forman to manage the entire asset lifecycle – from content ideation and creation to distribution and performance measurement.
Credits: Original content published by our strategic partner Tenovos
Project Objective
Brown-Forman wanted to consolidate and streamline the process of making global content available to their wholesalers and retailers, but with that came a couple of big challenges. First, distributing brand-approved assets at scale was hard, and maintaining brand consistency was challenging. Secondly, it was nearly impossible to know exactly which creative assets were having the most impact on revenue.
Project Model
Sify Digital Asset Management Solution
Sify’s Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Ability to manage the entire asset lifecycle – from content ideation and creation to distribution and performance measurement – all from within one integrated DAM technology.
Published on: 23 March 2024
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