Category "Blog"

In today’s digital first world, consumers expect personalized, relevant, and engaging content at every interaction. Brands today are channelling substantial investments into creating compelling content to enhance engagement and drive conversions. Astonishingly, despite these significant investments, many brands find themselves with limited visibility into the performance of their content across diverse channels and campaigns.

Robust and reliable data centers are pivotal infrastructural backbones in ensuring the seamless operation of internet-based services, cloud computing, and end-to-end management of vast amounts of data.

Robust and reliable data centers are pivotal infrastructural backbones in ensuring the seamless operation of internet-based services, cloud computing, and end-to-end management of vast amounts of data.

The shift to hybrid IT infrastructure is not just a trend, it’s a strategic imperative for modern-day businesses. Having an infrastructure mix of on-premises data centers and cloud architectures helps to lower risks while catering to the technical transformation needs of agile and digital businesses.

The blog delves into the power of content reuse, referring to Mattel’s recent strategy of revitalizing their old toy lines from over four decades ago. The article highlights Mattel’s clever use of existing content and tapping into the power of nostalgia to resonate with diverse audience segments. It showcases the broader concept of content reuse, where stored digital assets become a strategic resource for building brand engagement with established and new consumers.

Hyperscale data centers are equipped with advanced technologies like virtualization, AI/ML-driven automation, and cloud computing, providing scalable, agile, and cost-effective solutions. In India, leading hyperscale computing companies offer state-of-the-art data center solutions offering robust security, redundant power, smart cooling systems, energy-efficient designs, and extensive network connectivity with cloud adjacency capabilities that modern businesses crave to accelerate their digital transformation journey.

SD-WAN presents several advantages for businesses. Among the principal benefits is enhanced agility, enabling enterprises to efficiently create and manage virtual networks. This facilitates the scaling of networks as required, resulting in superior security and performance.

Your DAM can feel like an overwhelming tool to report on. Everyone wants something different from it. Learn more.

Let’s face it—traditional DAM software isn’t built with the needs of today’s modern marketing teams in mind.

In today’s hyper-connected and fast-paced global marketplace, connectivity is the lifeblood needed to keep businesses running smoothly. Enterprise, small or large, need reliable and fast communication networks to work and grow.

Organizations are given access to a communication network that is entirely dependable, quick, flexible, and cost effective due to MPLS and its “labelling protocol” Businesses are considering shifting to MPLS networks due to the clear advantages of MPLS connectivity, However, choosing an MPLS service provider can be time-consuming and complicated given the industry’s diverse offerings and management methods.

There are criteria that needs to be taken into consideration while evaluating the various telecom service providers to choose the most suitable solution for your businesses.

The first element that businesses need to check is the network coverage offered by the service provider. It is critical to confirm that the network carrier’s service area includes all your targeted locations, and if global connectivity is required, the network service can provide reliable international coverage. Therefore, latency, jitter, resilience, and cost of the MPLS network are all directly impacted by the service providers’ reach and coverage.

The second criteria is to consider the Network Project Management and Monitoring, because complex networks require constant management to run smoothly. Proactive management can result in reduced expense, fewer outages, and enhanced security. Therefore, the specifics of pricing and the range of services offered under the heading of network management and monitoring services must be understood by businesses.

In order to free up IT employees, it is also crucial to check whether the service provider monitors the entire network and provides managed services.

The third criteria to be mindful about while choosing an MPLS service provider is their Network Security. Security capabilities of the MPLS service provider need to be scrutinized closely. Businesses need to ensure that service providers can support and monitor the entire network closely and provide access to a dedicated security infrastructure, including experienced NOC engineers to ensure guaranteed uptime.

Another sure-fire way to assess the capabilities of the service provider is to check the SLAs (Service Level Agreements) offered. While experienced service providers with tested capabilities are usually willing to back their services with SLAs, it pays off to compare SLAs of several MPLS network providers. It is also helpful to look at their existing clients and check references to evaluate their performance.

Subsequent to comparing SLA’s, it is important for businesses to assess, evaluate and understand the Class of Service (CoSs) and Quality of Service (QoS) offered by the carrier. The Quality of Service (QoS) is impacted by the carrier’s consolidation and prioritisation decisions for different traffic categories. These standards must comply with the requirements of your business, and the contract with the service provider must specifically describe and list these service commitments.

While the mentioned points form a base to shortlist the right MPLS network provider, other factors such as routing protocols, staff expertise, 3rd party partnerships, network architecture and future scalability capabilities must also essentially be a part of the decision making process.

Despite the fact that cost is a major consideration in any business decision, your company’s long-term objectives and alignment with current and future needs should ultimately take precedence. After all, your MPLS Network will form the backbone of your business while looking at it from a wider perspective.

Harsha Ram

Head of Business, Network Services at Sify Technologies