A forum solution interfaced with Tally ERP software, providing an accounting data feed and enabling implementation and management of automated schemes
The Company
An Indian multinational non-alcoholic beverage company headquartered in Kolkata, West Bengal, India. It is a subsidiary of the Tata Group, with a total revenue in 2013-14 of $2.27 billion.
Business Challenge
Manual process for scheme and claim management was inefficient and slow- Significant time was required to communicate changes like product rollouts and new schemes to the market
- Lack of inventory level transparency in the forward supply chain
- Demand versus supply planning through manual data collation and analysis was slow and error-prone
Sify Solution
Implemented forum solution at 240 distributor sites across India- Integrated with SAP for master data management
- Interfaced with Tally ERP solution for accounting data feed
- Enabled implementation and management of automated schemes
Business Benefits
- Sales and inventory information now delivered in real-time
- Better control of distributor inventory
- Increased sales through effective implementation of segment-wise schemes
- Brand-specific performance analysis was possible for decision-making
- Enabled more accurate measurement of retailer productivity
