A forum solution interfaced with Tally ERP software, providing an accounting data feed and enabling implementation and management of automated schemes
The Company
An Indian multinational non-alcoholic beverage company headquartered in Kolkata, West Bengal, India. It is a subsidiary of the Tata Group, with a total revenue in 2013-14 of $2.27 billion.
Business Challenge
Manual process for scheme and claim management was inefficient and slow
Significant time was required to communicate changes like product rollouts and new schemes to the market
Lack of inventory level transparency in the forward supply chain
Demand versus supply planning through manual data collation and analysis was slow and error-prone
Sify Solution
Implemented forum solution at 240 distributor sites across India
Integrated with SAP for master data management
Interfaced with Tally ERP solution for accounting data feed
Enabled implementation and management of automated schemes
Business Benefits
Sales and inventory information now delivered in real-time
Better control of distributor inventory
Increased sales through effective implementation of segment-wise schemes
Brand-specific performance analysis was possible for decision-making
Enabled more accurate measurement of retailer productivity