Forum solution implemented at distributor sites, super stockists and go-to-market channels to exercise better control over the supply chain and sales processes
The Company
The company is the third-largest confectionery manufacturer in the world.
Business Challenge
No control on pricing and increasing channel conflicts
Manual data collection and collation was leading to errors
Manual process for scheme and claim management was inefficient
Significant time required to communicate changes like product rollouts and new schemes to the market
Lack of visibility of stocks in forward supply chain
Sify Solution
Implemented Forum solution at 800 distributor sites across India
Implemented Forum solution for super stockists as well as go-to-market channels.
Integrated with SAP for master data management.
Interface with hand-held terminal for sales force order capturing.
Business Benefits
Automated claim process resulted in faster settlement of claims
More effective scheme implementation, even for combinations of products
Made sales personnel performance monitoring possible
Ability to group products based on salesperson for more focus and volume achievement