Mumbai

A conference on digital entertainment

Real world entertainment in India today is facing disruption and challenges brought on by growth of internet users in India. This exponential growth is attributed to fast internet speed at affordable tariff rates, and low-cost smartphones leading to even rural customers shifting to online content.

IAMAI PIXELS through a day-long conference explored how mobile and internet connectivity is changing the way we consume and experience entertainment and what opportunities and challenges it poses for the digital entertainment industry. Sify was the digital transformation partner for PIXELS. Sify set up an experience zone at the event to engage with the senior leaders and get them started on their digital transformation journey.

Today one of the verticals undergoing rapid digital transformation is the Entertainment industry, driven by increasing digitization and higher internet usage. With favourable demographics, growing usage of Internet on mobile, driven by smartphones and data plans, digital adoption is at a tipping point. Consumer behavior and content consumption patterns are moving to anywhere, anytime, any device.

The Conference Agenda included sessions on...

• Future of digital entertainment
• Recent trends and the way forward for digital content
• Digital content monetisation in today’s OTT environment
• Tackling Content Piracy
• OTT content regulation
• Digital entertainment landscape view of India