{"id":21642,"date":"2024-03-07T13:39:58","date_gmt":"2024-03-07T13:39:58","guid":{"rendered":"http:\/\/www.sifytechnologies.com\/us\/?p=21642"},"modified":"2024-03-07T13:39:58","modified_gmt":"2024-03-07T13:39:58","slug":"transform-your-dam-from-an-archive-into-a-publishing-powerhouse","status":"publish","type":"post","link":"http:\/\/www.sifytechnologies.com\/us\/blog\/transform-your-dam-from-an-archive-into-a-publishing-powerhouse\/","title":{"rendered":"Transform your DAM from an archive into a publishing powerhouse"},"content":{"rendered":"

Credits: Published by our strategic partner Tenovos<\/a>.<\/b><\/i><\/p>\n

Let\u2019s face it\u2014traditional digital asset management (or DAM) software isn\u2019t built with the needs of today\u2019s modern marketing teams in mind. Most DAMs function primarily as an archive, providing a central place for you to store and share content. But once that content makes its way out into the world? Poof! It disappears off your DAM\u2019s radar. There\u2019s no easy way for you to see what\u2019s been published, what channels your assets are on, or where there are content gaps. Like peering past the event horizon of a black hole, it\u2019s just\u2026 gone.<\/p>\n

This is all bad news for your creative team\u2014and especially your designers\u2014who are left scratching their heads over which assets are getting used most frequently and which have hardly been touched. Because you don\u2019t know what\u2019s working well, you can\u2019t optimize to produce more of what\u2019s resonating with your audience<\/a>. All that unused and unsuccessful content is money down the drain. Research shows that marketers waste about a quarter<\/a> of their budgets on ineffective channels and strategies.<\/p>\n

There\u2019s a better way. That\u2019s why we created a modern DAM platform with the ability to not only manage your content, but also act as your publishing hub.<\/p>\n

Intrigued? Let\u2019s explore what the modern DAM looks like and why it\u2019s so revolutionary.<\/p>\n

Traditional vs. Modern DAMs<\/strong><\/h3>\n\n\n\n
\n

Traditional DAMs<\/strong><\/h4>\n
    \n
  • Content archive<\/li>\n
  • Download content from the DAM then upload to publishing channels<\/li>\n
  • Doesn\u2019t track where the content is published<\/li>\n<\/ul>\n<\/td>\n

\n

Modern DAMs<\/strong><\/h4>\n
    \n
  • Content library, workflow, and publishing tool<\/li>\n
  • Publish directly to social and other channels from the DAM<\/li>\n
  • Able to see all publishing destinations across channels<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    A traditional DAM acts as a storage facility. It\u2019s one easy-to-access location for all your team\u2019s content, like licensed images, logos, and infographics. Compared to a shared folder or drive, it\u2019s a big upgrade. It makes content accessible to everyone on your team, empowers the design team to maintain control over your creative, and ensures that folks aren\u2019t going rogue with your branding.<\/p>\n

    But there are issues with traditional DAMs too. It\u2019s almost impossible to publish directly to your social, ecommerce, or web channels. You have to download assets from the DAM to pull into channels and campaigns, meaning that the design team is often left in the dark over how assets are actually being used. Unless you manually search for your content on each channel, your designers won\u2019t know what pieces were published and where there are opportunities for content reuse. This means design feedback is slow and it\u2019s challenging to optimize your assets for next time.<\/p>\n

    The modern DAM completely upends this paradigm by becoming a publishing tool. Instead of simply storing your assets, the DAM becomes a one-stop shop for curating, publishing, measuring, and optimizing your creative.<\/p>\n

    Rather than downloading your content to use in campaigns, the modern DAM integrates with your marketing suite so you can publish it directly to all your channels (social, ecommerce, etc.), easily analyze content gaps, and recall any outdated assets from publication so you can maintain a consistent brand.<\/p>\n

    This means when you pull an image from the DAM into a campaign, the DAM is quietly building a \u201ccontext path\u201d in the background so you can trace it and understand its full usage lifecycle. A modern DAM shows you an exact picture of what content is getting used, who\u2019s using it, and what content is ripe for reuse.<\/p>\n

    Sify DAM Platform: The Next Phase of DAM Evolution<\/strong><\/h3>\n

    You\u2019ve invested so many hours, resources, and effort into your content\u2014we think it\u2019s about time you were able to truly understand its impact on your business growth. With its open, cloud-based platform, and holistic view of content, we built Sify DAM platform to be the modern DAM that marketing teams need.<\/p>\n

    Sify DAM platform Story Activation feature lets you quickly publish content and track it across digital channels, allowing you to obtain real-time insights into your content investment. No need to toggle between all your different marketing tools. It\u2019s time to stop publishing into the void, and start producing more of what your audience wants.<\/p>\n

    Written by Michael Waldron, CMO, Tenovos<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Let\u2019s face it\u2014traditional DAM software isn\u2019t built with the needs of today\u2019s modern marketing teams in mind.<\/p>\n","protected":false},"author":1,"featured_media":21643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-21642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nTransform your DAM from an archive into a publishing powerhouse - Sify Technologies<\/title>\n<meta name=\"description\" content=\"Most DAMs function primarily as an archive, providing a central place for you to store and share content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.sifytechnologies.com\/us\/blog\/transform-your-dam-from-an-archive-into-a-publishing-powerhouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transform your DAM from an archive into a publishing powerhouse - 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