{"id":21634,"date":"2024-03-07T13:41:52","date_gmt":"2024-03-07T13:41:52","guid":{"rendered":"http:\/\/www.sifytechnologies.com\/us\/?p=21634"},"modified":"2024-03-07T13:41:52","modified_gmt":"2024-03-07T13:41:52","slug":"dam-insights-your-entire-organization-will-actually-use","status":"publish","type":"post","link":"http:\/\/www.sifytechnologies.com\/us\/blog\/dam-insights-your-entire-organization-will-actually-use\/","title":{"rendered":"DAM Insights Your Entire Organization Will Actually Use"},"content":{"rendered":"

Credits: Published by our strategic partner Tenovos<\/a>.<\/b><\/i><\/p>\n

Your digital asset management system (DAM) can feel like an overwhelming tool to report on. Everyone wants something different from it\u2014end users want assets and tasks at their fingertips, managers want seamless workflows, and CMOs want to see their ROI. But when you give your DAM report to all these teams you get \u2026 *crickets*. You may even try to throw data into a bar chart. However, until that data tells a story of how to use it, those charts won\u2019t be winning you any awards. So, how do you report on the success of your DAM in a way that\u2019s motivating and practical for your teams?<\/p>\n

Your problem may lie in how you\u2019re reporting. Most users of the DAM, regardless of their involvement, need tailored insights. Insights that are meaningful to them, contextualized in their work, and practically applicable. If you present actions they can take to get the results they want, that\u2019s vastly more helpful\u2014and they\u2019ll likely see you as more helpful.<\/p>\n

So, let\u2019s decipher what insights each DAM user needs, from the end user to the CMO, and deliver data in a way that\u2019s motivating to the entire organization.<\/p>\n

End Users Are Worried About Their Task List<\/strong><\/h3>\n

End users are working in the DAM all day, every day. They use it as a productivity tool to get approvals, search for assets, and collaborate with external partners. They know the DAM almost as well as you do. Getting work done effectively and on time is always on their mind. However, they tend to fall into patterns and resist adopting new features which require extra brainpower. They want to know what their outstanding tasks are and how much time they have to finish them.<\/p>\n

You should provide insights on:<\/strong><\/h4>\n

How they can achieve their goals faster. Share data on how end users are utilizing the DAM and where their productivity hiccups are. For instance, if end users know that specific assets (or reviewers) take longer to complete the workflow, your end user may elect to schedule more time for review in their future projects. If you empower them with insights into how they work in the DAM, end users can set aside more time for lengthy tasks. In this way, those data points are now actionable, focused insights to help end users do their jobs better.<\/p>\n

Additionally, consider creating a monthly DAM digest. One painlessly short missive of interesting links, or a video of you explaining one thing via Slack, Teams, or even email. This strikes the right balance of respecting their time and keeping them engaged. You could even feature someone from your teams who uses the DAM in an interesting way, has a productivity tip to share, or whose feedback has made the DAM better.<\/p>\n

Managers Are Worried About Empowering Creativity<\/strong><\/h3>\n

Managers are asking themselves: How are our campaigns going? Are my creatives empowered to deliver top-notch assets on time? Am I able to get approvals on time? They see the DAM as a tool that enables successful campaigns, but they\u2019re more concerned about how to make sure it works for the creatives they manage.<\/p>\n

To lend them a hand:<\/strong><\/h4>\n

Offer them data on how workflows are continually improving in the DAM. Show them how those efficiencies are helping end users stay productive. For example, they might be interested in data on how quickly approval cycles go depending on the partner. It will help inform them on future timelines, and direct them to make improvements. After all, why do we report? Not just to celebrate wins, but to find places to be better.<\/p>\n

Create helpful how-tos on improving their approval processes or show them how to implement new DAM features into their project workflows. Present them solutions to their problems and they will thank you.<\/p>\n

VPs Are Worried About Workflow Success<\/strong><\/h3>\n

VPs across the organization want to see their projects move forward successfully, without interruption. They are keeping an eye on budget and time constraints. VPs of Marketing and Sales not only care about their customer-facing projects and cycles, but also making sure BDRs and external partners have the assets they need to be successful. VPs want to ensure everyone has the right assets, for the right programs, to yield the right results.<\/p>\n

To keep them in your corner:<\/strong><\/h4>\n

Empower them with the right tools to keep their sellers and partners engaged and productive. VPs are looking for ROI that counts. Show them you\u2019re ensuring everyone who needs assets has access to them\u2014If they don\u2019t, they aren\u2019t succeeding. When you\u2019re reporting to VPs, make it clear whether their teams are getting the right stuff, using it effectively, and getting results.<\/p>\n

Try offering insights into which pieces of content are performing well. An excellent data asset management system will allow you to see your content performance and audience engagement, so you can help VPs replicate and scale that success.<\/p>\n

CMOs Are Worried About Their ROI<\/strong><\/h3>\n

CMOs are laser-focused on performance and their approach to the DAM is no different. They want to know if customers are happy. They\u2019re obsessed with how customers are receiving the brand and how it makes them feel\u2014especially if it influences how they buy. CMOs want quick answers to their questions and only relevant details. They won\u2019t look up from slaying proverbial dragons unless something is broken or someone is working extremely well in supporting strategic goals.
\n\"\"<\/p>\n

To provide them value:<\/strong><\/h4>\n

Make insightful connections between the data your DAM provides and the success of your latest sales cycles and marketing campaigns. Partner with sales and marketing managers to offer insights that reflect the collaborative work you\u2019re all doing to get the most out of your DAM. How is the DAM enabling successful GTM strategies? How is the DAM contributing to overall productivity? It\u2019s a big investment and your CMO will appreciate seeing cross-functional teams align their data to tell a cohesive story.<\/p>\n

Ask your CMO if they have a deck of their top initiatives, perhaps which they presented to your board. Can you see it? If you can, maybe you can translate some of the promises they\u2019ve made into dashboards in the DAM, to help them prove to the board they\u2019re making progress.<\/p>\n

Cast Their Worries Aside<\/strong><\/h3>\n

When everyone is empowered with knowledge they can make better decisions and collaborate more effectively. By providing personalized insights into the DAM you\u2019re enabling organizational harmony, from the end user to the CMO. Now, that\u2019s motivating.<\/p>\n

\n

Is your DAM offering motivating, actionable metrics?<\/strong><\/h3>\n

If your current data management system leaves something to be desired, learn more about Sify DAM Platform\u2019 data-first digital asset management platform. Eliminate complexity so your storytellers can focus on what they do best: reaching your customers and growing your brand.<\/p>\n

<\/i> Book a demo<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Your DAM can feel like an overwhelming tool to report on. Everyone wants something different from it. Learn more.<\/p>\n","protected":false},"author":1,"featured_media":21635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-21634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nDAM Insights Your Entire Organization Will Actually Use - Sify Technologies<\/title>\n<meta name=\"description\" content=\"Most DAMs function primarily as an archive, providing a central place for you to store and share content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.sifytechnologies.com\/us\/blog\/dam-insights-your-entire-organization-will-actually-use\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAM Insights Your Entire Organization Will Actually Use - 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