{"id":21611,"date":"2024-03-07T13:33:05","date_gmt":"2024-03-07T13:33:05","guid":{"rendered":"http:\/\/www.sifytechnologies.com\/us\/?p=21611"},"modified":"2024-03-07T13:33:05","modified_gmt":"2024-03-07T13:33:05","slug":"creative-asset-distribution-at-scale-for-peanuts","status":"publish","type":"post","link":"http:\/\/www.sifytechnologies.com\/us\/success-stories\/creative-asset-distribution-at-scale-for-peanuts\/","title":{"rendered":"Creative asset distribution at scale for Peanuts"},"content":{"rendered":"\r\n
\r\n

Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees<\/h4>\r\n

Credits: Original content published by our strategic partner Tenovos<\/a><\/b><\/p>\r\n<\/div>\r\n

\r\n

Project Objective<\/h4>\r\n

Smart licensing has kept Peanuts top of mind for consumers around the world, but the scale of its licensing program was becoming challenging to manage. Folder-based navigation and content organization made it hard for licensees searching for the perfect character pose for their products to find what they needed. Ultimately, this lack of discoverability led the team to search for a new, modern digital asset management technology.<\/p>\r\n<\/div>\r\n

\r\n

Project Model<\/h4>\r\n

Sify Digital Asset Management Solution<\/p>\r\n<\/div>\r\n

\r\n

Sify\u2019s Uniqueness<\/h4>\r\n

Leverage AI\/ML to create an intuitive, consumer-centric user experience that delivers a 360\u00b0 view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.<\/p>\r\n<\/div>\r\n

\r\n

Value for the client<\/h4>\r\n

Today, the Peanuts creative IP is safely stored within the DAM, which is connected to a rights management platform to enable the distribution of creative assets to licensees around the world.<\/p>\r\n<\/div>\r\n

\r\n

Read the case study<\/a><\/p>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees Credits: Original content published by our strategic partner Tenovos Project Objective Smart licensing has kept Peanuts top of mind for consumers around the world, but the scale of its licensing program was becoming challenging to manage. Folder-based navigation and content organization made it hard for licensees searching for the perfect character pose for their products to find what they needed. Ultimately, this lack of discoverability led the team to search for a new, modern digital asset management technology. Project Model Sify Digital Asset Management Solution Sify\u2019s Uniqueness Leverage AI\/ML to create an intuitive, consumer-centric user experience that delivers a 360\u00b0 view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly. Value for the client Today, the Peanuts creative IP is safely stored within the DAM, which is connected to a rights management platform to enable the distribution of creative assets to licensees around the world. Read the case study<\/p>\n","protected":false},"author":1,"featured_media":21613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-21611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"\nCreative asset distribution at scale for Peanuts - Sify Technologies<\/title>\n<meta name=\"description\" content=\"Experience digital transformation powered by Cloud@Core. 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