{"id":21608,"date":"2024-03-07T13:31:47","date_gmt":"2024-03-07T13:31:47","guid":{"rendered":"http:\/\/www.sifytechnologies.com\/us\/?p=21608"},"modified":"2024-03-07T13:31:47","modified_gmt":"2024-03-07T13:31:47","slug":"marketing-operations-creative-workflow-automation-for-saks","status":"publish","type":"post","link":"http:\/\/www.sifytechnologies.com\/us\/success-stories\/marketing-operations-creative-workflow-automation-for-saks\/","title":{"rendered":"Marketing Operations &#038; Creative Workflow Automation for Saks"},"content":{"rendered":"\r\n<div class=\"text-center\">\r\n<h4 class=\"fontweight700\">Centralized asset management enabling enhanced content discoverability and increased content reuse<\/h4>\r\n<p class=\"margin-top-20\"><b>Credits: Original content published by our strategic partner <a href=\"https:\/\/tenovos.com\/platform\/\" target=\"_blank\" rel=\"noopener\">Tenovos<\/a><\/b><\/p>\r\n<\/div>\r\n<div class=\"post-pad-tp-btm-20 post-border-bottom \">\r\n<h4 class=\"fontweight600 marginbottom10\">Project Objective<\/h4>\r\n<p>The goal of the DAM was to centralize assets across the organization and automate critical aspects of Saks\u2019 creative process. Their creative teams navigated challenges like rogue asset storage, fragmented and timely review processes, and lack of clarity surrounding asset permissions. These challenges curtailed the creative team\u2019s productivity and made content reuse next to impossible.<\/p>\r\n<\/div>\r\n<div class=\"post-pad-tp-btm-20 post-border-bottom \">\r\n<h4 class=\"fontweight600 marginbottom10\">Project Model<\/h4>\r\n<p>Sify Digital Asset Management Solution<\/p>\r\n<\/div>\r\n<div class=\"post-pad-tp-btm-20 post-border-bottom\">\r\n<h4 class=\"fontweight600 marginbottom10\">Sify\u2019s Uniqueness<\/h4>\r\n<p>Leverage AI\/ML to create an intuitive, consumer-centric user experience that delivers a 360\u00b0 view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.<\/p>\r\n<\/div>\r\n<div class=\"bg-green-color padding20 margintop40\">\r\n<h4 class=\"fontweight700 marginbottom10\">Value for the client<\/h4>\r\n<p>Today with DAM, Saks has achieved centralized asset management, enabling enhanced content discoverability and increased content reuse. Leveraging workflow automation and integrations within the DAM, Saks streamlined their creative processes and instilled robust governance. These capabilities translated into seamless version control, simplified internal and external collaborations, and secure content sharing.<\/p>\r\n<\/div>\r\n<div class=\"grey-box-post text-center\">\r\n<p><a class=\"btn btn-primary btn-lg \" href=\"https:\/\/4721226.fs1.hubspotusercontent-na1.net\/hubfs\/4721226\/Tenovos_Saks%20Case%20Study.pdf\" target=\"_blank\" rel=\"noopener\">Read the case study<\/a><\/p>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Centralized asset management enabling enhanced content discoverability and increased content reuse Credits: Original content published by our strategic partner Tenovos Project Objective The goal of the DAM was to centralize assets across the organization and automate critical aspects of Saks\u2019 creative process. Their creative teams navigated challenges like rogue asset storage, fragmented and timely review processes, and lack of clarity surrounding asset permissions. These challenges curtailed the creative team\u2019s productivity and made content reuse next to impossible. Project Model Sify Digital Asset Management Solution Sify\u2019s Uniqueness Leverage AI\/ML to create an intuitive, consumer-centric user experience that delivers a 360\u00b0 view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly. Value for the client Today with DAM, Saks has achieved centralized asset management, enabling enhanced content discoverability and increased content reuse. Leveraging workflow automation and integrations within the DAM, Saks streamlined their creative processes and instilled robust governance. These capabilities translated into seamless version control, simplified internal and external collaborations, and secure content sharing. Read the case study<\/p>\n","protected":false},"author":1,"featured_media":21609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-21608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Operations &amp; Creative Workflow Automation for Saks - Sify Technologies<\/title>\n<meta name=\"description\" content=\"Experience digital transformation powered by Cloud@Core. 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