{"id":21602,"date":"2024-03-07T13:18:54","date_gmt":"2024-03-07T13:18:54","guid":{"rendered":"http:\/\/www.sifytechnologies.com\/us\/?p=21602"},"modified":"2024-03-07T13:18:54","modified_gmt":"2024-03-07T13:18:54","slug":"global-marketing-design-for-brown-forman-corporation","status":"publish","type":"post","link":"http:\/\/www.sifytechnologies.com\/us\/success-stories\/global-marketing-design-for-brown-forman-corporation\/","title":{"rendered":"Global marketing & design for Brown-Forman Corporation"},"content":{"rendered":"\r\n
\r\n

Enabling Brown-Forman to manage the entire asset lifecycle \u2013 from content ideation and creation to distribution and performance measurement.<\/h4>\r\n

Credits: Original content published by our strategic partner Tenovos<\/a><\/b><\/p>\r\n<\/div>\r\n

\r\n

Project Objective<\/h4>\r\n

Brown-Forman wanted to consolidate and streamline the process of making global content available to their wholesalers and retailers, but with that came a couple of big challenges. First, distributing brand-approved assets at scale was hard, and maintaining brand consistency was challenging. Secondly, it was nearly impossible to know exactly which creative assets were having the most impact on revenue.<\/p>\r\n<\/div>\r\n

\r\n

Project Model<\/h4>\r\n

Sify Digital Asset Management Solution<\/p>\r\n<\/div>\r\n

\r\n

Sify\u2019s Uniqueness<\/h4>\r\n

Leverage AI\/ML to create an intuitive, consumer-centric user experience that delivers a 360\u00b0 view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.<\/p>\r\n<\/div>\r\n

\r\n

Value for the client<\/h4>\r\n

Ability to manage the entire asset lifecycle \u2013 from content ideation and creation to distribution and performance measurement \u2013 all from within one integrated DAM technology.<\/p>\r\n<\/div>\r\n

\r\n

Read the case study<\/a><\/p>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

Enabling Brown-Forman to manage the entire asset lifecycle \u2013 from content ideation and creation to distribution and performance measurement. Credits: Original content published by our strategic partner Tenovos Project Objective Brown-Forman wanted to consolidate and streamline the process of making global content available to their wholesalers and retailers, but with that came a couple of big challenges. First, distributing brand-approved assets at scale was hard, and maintaining brand consistency was challenging. Secondly, it was nearly impossible to know exactly which creative assets were having the most impact on revenue. Project Model Sify Digital Asset Management Solution Sify\u2019s Uniqueness Leverage AI\/ML to create an intuitive, consumer-centric user experience that delivers a 360\u00b0 view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly. Value for the client Ability to manage the entire asset lifecycle \u2013 from content ideation and creation to distribution and performance measurement \u2013 all from within one integrated DAM technology. Read the case study<\/p>\n","protected":false},"author":1,"featured_media":21603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-21602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"\nGlobal marketing & design for Brown-Forman Corporation - Sify Technologies<\/title>\n<meta name=\"description\" content=\"Experience digital transformation powered by Cloud@Core. 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