Success Stories


Automated Scheme and Claim Management Provide Accurate Inventory and Enhanced Planning for Multinational Company

A forum solution interfaced with Tally ERP software, providing an accounting data feed and enabling implementation and management of automated schemes

The Company

An Indian multinational non-alcoholic beverage company headquartered in Kolkata, West Bengal, India. It is a subsidiary of the Tata Group, with a total revenue in 2013-14 of $2.27 billion.

Business Challenge

  • Star WhiteManual process for scheme and claim management was inefficient and slow
  • Star WhiteSignificant time was required to communicate changes like product rollouts and new schemes to the market
  • Star WhiteLack of inventory level transparency in the forward supply chain
  • Star WhiteDemand versus supply planning through manual data collation and analysis was slow and error-prone

Sify Solution

  • Star BlackImplemented forum solution at 240 distributor sites across India
  • Star BlackIntegrated with SAP for master data management
  • Star BlackInterfaced with Tally ERP solution for accounting data feed
  • Star BlackEnabled implementation and management of automated schemes

Business Benefits

  • Star WhiteSales and inventory information now delivered in real-time
  • Star WhiteBetter control of distributor inventory
  • Star WhiteIncreased sales through effective implementation of segment-wise schemes
  • Star WhiteBrand-specific performance analysis was possible for decision-making
  • Star WhiteEnabled more accurate measurement of retailer productivity

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