Success Stories


Empowered sales performance monitoring to drive higher sales volumes for a privately held Italian-Dutch global manufacturer of confectionery and gum

Forum solution implemented at distributor sites, super stockists and go-to-market channels to exercise better control over the supply chain and sales processes

The Company

The company is the third-largest confectionery manufacturer in the world.

Business Challenge

  • Star WhiteNo control on pricing and increasing channel conflicts
  • Star WhiteManual data collection and collation was leading to errors
  • Star WhiteManual process for scheme and claim management was inefficient
  • Star WhiteSignificant time required to communicate changes like product rollouts and new schemes to the market
  • Star WhiteLack of visibility of stocks in forward supply chain

Sify Solution

  • Star BlackImplemented Forum solution at 800 distributor sites across India
  • Star BlackImplemented Forum solution for super stockists as well as go-to-market channels.
  • Star BlackIntegrated with SAP for master data management.
  • Star BlackInterface with hand-held terminal for sales force order capturing.

Business Benefits

  • Star WhiteAutomated claim process resulted in faster settlement of claims
  • Star WhiteMore effective scheme implementation, even for combinations of products
  • Star WhiteMade sales personnel performance monitoring possible
  • Star WhiteAbility to group products based on salesperson for more focus and volume achievement

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