Success Stories


Empowered sales performance monitoring to drive higher sales volumes for a privately held Italian-Dutch global manufacturer of confectionery and gum

Forum solution implemented at distributor sites, super stockists and go-to-market channels to exercise better control over the supply chain and sales processes

The Company

The company is the third-largest confectionery manufacturer in the world.

Business Challenge

  • No control on pricing and increasing channel conflicts
  • Manual data collection and collation was leading to errors
  • Manual process for scheme and claim management was inefficient
  • Significant time required to communicate changes like product rollouts and new schemes to the market
  • Lack of visibility of stocks in forward supply chain

Sify Solution

  • Implemented Forum solution at 800 distributor sites across India
  • Implemented Forum solution for super stockists as well as go-to-market channels.
  • Integrated with SAP for master data management.
  • Interface with hand-held terminal for sales force order capturing.

Business Benefits

  • Automated claim process resulted in faster settlement of claims
  • More effective scheme implementation, even for combinations of products
  • Made sales personnel performance monitoring possible
  • Ability to group products based on salesperson for more focus and volume achievement

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